Executives from leading firms in the consumer neurotechnology market will hold their presentations at the 2012 Consumer Neurotech Conference in San Francisco on October 23.…
Neurofocus
BCI
NeuroFocus Reveals Mynd™ the First Wireless Full-Brain EEG Headset
The world’s leading neuromarketing firm, NeuroFocus reveald today the first dry, wireless full brain EEG headset at the 75th Annual Advertising Research Foundation conference in…
BCI
Neuromarketing: Not the Holy Grail But an Additional Component
Source: www.editorandpublisher.com Today, tapping into the subconscious is much more sophisticated than was in the late 1970s, when some advertisers used subliminal messages to…
BCI
Neuromarketing turns to India’s middle class
Neuromarketing – scanning people’s brains to gauge their reaction to products – has made huge strides over the past five years. India is the…