Anyone who’s looking into making a new website has taken the time to think about how to design it. Everyone knows the importance of having an attractive website to bring people in. Designing a website might be a little easier when you already have an idea of what look represents your brand’s mission well. If you don’t already have something in mind, finding the right design for your business can be difficult. Having a website today is easier than ever before, especially with free website hosting, but it can be hard to be successful with so much competition.
An effective way of designing your website is keeping psychology in mind. Design, in general, has a large impact on the way we feel about things. Web design psychology allows you to influence how users feel about your site.
Here are five simple psychological principles that can help you design an effective website.
We hear all the time that the color of a room can change the way we feel while we’re there. Certain colors are better for rooms meant to be relaxing, while others are good in rooms where you want to encourage socializing. Colors you use on your website have the same effect on users. Brands who are trying to appeal to women might incorporate pink tones, while a brand with plant-based products would choose green. If you aren’t sure which colors best represent your business, neutrals are always a safe option. Even colors in smaller areas, like the color of call to action buttons, can make a big difference. Too many bright colors can be overwhelming and distract users, but they can be helpful to highlight important information.
You might be thinking of trying something different on your website to stand out from the crowd. This is an understandable way of thinking. Why would you want your website to be the same as every other one? It might sound strange to want to stick to a standard layout, but it can actually help you. For example, people will most likely be looking at information in a “Z” pattern. Because of this, important information should be located on the top left, the middle, and the bottom right. At this point, people are accustomed to layouts being a certain way, and that’s what they expect when they look at any website. Deviating too far from the norm can make it difficult to find information and cause them to feel lost.
Something you might not think about when designing a website is the way your typeface makes users feel. It’s not always obvious, but we expect certain types of businesses to have specific styles of fonts. When you look at a newspaper, you’ll most likely see a serif font with a very traditional feel to it. The fonts newspapers use help to make them appear as an authority. If you want to have more of a modern feel on your website, you might choose to do a san serif font instead. While serif fonts tend to be thought of as more traditional, sans serif is very sleek. Leading and kerning also change the look and feel of a font. Text that is closer together can seem dense, so if you want something to seem lighter, you should try spacing it out more.
Content might be the most obvious way you’ve thought about using your website to affect people’s emotions. Including helpful information that users can easily find can leave them with a better impression of your site. To make information easy to find, you should keep in mind how much content you have on your site. Too much can make it take too long, but if you don’t have enough you could be hurting your credibility. Content that meant to be emotionally compelling can also be very useful. You can create quality content that can tell people how they should feel about your brand.
A website design that has too much going on can be overwhelming. When you’re designing your website, don’t be afraid of having some empty space or white space. White space gives users a resting place on your website. Leaving room for empty space also gives you the opportunity to draw all of the attention to the most important spots on your website. By getting rid of an unnecessary elements on your website, you free up space and give your viewers a little bit of a break.