On Monday, Apple made a surprising announcement: the Cupertino company is switching many Siri’s search features to Google Search, instead of keep using Microsoft Bing. This means that now, when asking Apple Siri to search something, it will redirect the query to Google, and will return its results. According to Business Insider, Siri searches on Monday showed a button to get additional results from Google.
An Apple representative told TedCrunch that:“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari.”
However, Siri will keep using Bing for images search. With this move, it is not clear to understand how the agreements between Microsoft, Apple and Google will change. In effect, Google pays as much as $3 billion per year Apple to be the default search engine on Safari, both in macOS and iOS.
Siri and Microsoft Bing
The agreement between Microsoft and Apple, regarding the use of Bing to power Siri searches, took effect with the release of iOS 7 on September 18, 2013. In that release, Siri started controlling a limited set of device settings like Bluetooth. It also could open Settings screen when the setting could not be directly changed by voice.
But, as we already said, one of the most notable changes was to use Microsoft Bing as new search engine of choice for Siri, thus it was possible to use Google by saying Search Google for before a query.
In that release, Siri’s new integrated web search also delivered results from Wikipedia and Twitter, in the first case when querying the assistant with Tell me about or Search Wikipedia for.
At that time, Derrick Conne, Corporate Vice President of Bing, stated:
Bing was designed from the outset to be a great place for web search helping customers quickly find what they are looking for and get more out of search. We are thrilled that all the great results people have come to know and love on Bing.com will now be available to Siri users on iPhone, iPad and iPod touch.
Making sure customers can have access to the power of Bing where and when they need it has been a big focus of the work we have done over the past few years, and we are excited to work with Apple to deliver it to Siri users this fall.
Now, things are changing again, and we are waiting for more details on the subject.
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