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WhatsApp, Instagram and Snapchat all have footholds in mobile communication world.

The former is leading in instant messaging while Snapchat and Instagram have locked horns in photo-sharing aspect.

The planet’s most used instant messenger, WhatsApp, recently launched Status feature – which is more of Snapchat stories than it is not – a release that sparked incoherent rumbles world over. Facebook cloned the feature directly and the world was not happy. The problem, however, isn’t copying a feature from a competitor – if anything that has been going on for a long time and it’s healthy for relevancy and inclusivism – but incessant cloning is unsettling. People are disappointed that Facebook, with all the workforce, is over-relaying on duplicating features from competitors and startups rather than innovating, and it might have adverse effects on technology.

Clone or Innovate - WhatsApp Status vs. Snapchat Stories vs. Instagram Stories

Snapchat pioneered the Stories feature, a milestone acknowledged by Instagram’s Vice President of Product, Kevin Neil.In August 2016, Instagram (now owned by Facebook)lifted the feature, redesigned it and named it Instagram Stories.And then early this year another Facebook-owned app, WhatsApp launched a similar feature under the name Status.Besides, Facebook has copied features from competitors and startups for its family of apps and the world is worried.

According to tech analysts, with ceaseless cloning, established companies will capitalize all new features entering the market and drain startups to death down the line. These giants have the expertise to seamlessly copy features without a fail and even make them better.

On the good side, there will be a moment in time when startups and weak rivals will remain with nothing to compete with against giants like Facebook, then, the bigwigs will start to innovate themselves once again.

Back to the bone of contention, the stories features look similar in most aspects but there aresome differences with each app:

Who can see your stories?

WhatsApp has the largest number of users in mobile messaging world with mind-blowing over 1.2 billion users. Instagram has well over 700 million users while Snapchat comes way behind with trivial 1.6 million monthly active users.

For WhatsApp, the status update is only visible to your contacts; even so, you can go further to choose who among your contacts can see your status and who can’t.

Instagram Stories can be seen by anyone on the platform unless confined to one’s followers.You can also twist your account privacy settings to hide your stories from specific persons as well as regulating message replies to your story.

Snapchat stories, on the contrary, is available to everybody using the client.


All the three apps feature almost similar editing features. WhatsApp, Instagram and Snapchat all avail ‘add text’, ‘doodle’ and ‘emoticon’ just before posting your story. However, there are subtle differences, though worth noting, that each of the trio offers differently.

WhatsApp’s edition is distinct with the ability to add caption and crop photos before releasing them to your audience.

Instagram, conversely, seesan upgraded doodling tool. The client gives you a variety of lines to choose from including thin, thick and glowing lines as you draw over images. The platform also features heart doodles which you can add, once or severally, on your story.

Instagram and Snapchat stories havea tool for experimenting with filters which WhatsApp is yet to get.

Uploading options

WhatsApp status update allows you to upload photos, GIFs and videos right from the internal memory of your device which neither Instagram nor Snapchat versions of stories can do.

Clone or Innovate - WhatsApp Status vs. Snapchat Stories vs. Instagram Stories

As opposed to WhatsApp and Snapchat, Instagram – in addition to allowing you post images directly from the camera screen – allows you to use third party applications e.g. Boomerang and Handsfree to post stories on the app.

On its part, Snapchat is detached in this aspect and only allows live images and video clips to be posted on the app.

Elsewhere, WhatsApp adds an extra security stratum on the feature: The app’s status is protected by end-to-end data encryption.

Apparently, WhatsApp and Instagram are taking the feature a notch higher. So, will you go with the original or the best?