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As many people are using messenger apps skyrocketed over the years the competition between app providers for this service grew as well. Until lately the battle was drawn between iMessage and Facebook Messenger, a new competitor joined the fight, namely Google Allo.

A lot of people are regarding old school messaging as a liability nowadays and begin to switch their focus on messenger apps. Technology giants are banking on this window of opportunity and are competing with each other to achieve supremacy.

Apple has iMassage, Facebook has Messenger and WhatsApp, Blackberry comes with Blackberry messenger and Google has just launched Allo and Duo. People cannot complain over the fact that they cannot communicate anymore having so many apps to choose from. It might even cause a small degree of confusion on which app should be used.

Google Allo

The newly launched Google Allo made its first appearance in September pairs with Duo after the big failure they’ve first encountered with Hangouts. The competition was too tough for them then but now they’re coming back as strong as ever.

Allo and Duo serve different purposes as the first one is designed only for text messaging while the latter is only for video calling. The only thing that sets it apart from the competition is its ability to use Artificial Intelligence to aid the user in replying to messages without the need of typing actual text.

It also comes equipped with Virtual Google Assistant that searches for places, browses the web and plays video content in the chats. Widely known as @google, it is somehow related to Apple’s Siri. It also boasts a Smart Reply feature that understands the users’ patterns to suggest words over time. Despite the fact that it offers some extraordinary features it’s not available for desktop users.


Being encrypted by default unlike Allo’s Incognito Mode, iMessage works just fine with a lot of third party apps which are not supported by Google’s messaging system right now. It also offers the neat feature of receiving weather updates in real time without even leaving the chat.

Another important difference consists of cosmetics. iMessage has new emojis and stickers to play with and also some enhanced visual properties. The app has Facebook-like GIFs and dynamic texts which let the user customize every chat window.

Facebook Messenger

One billion users make Facebook’s messaging app the most popular in its field as at now. This chat platform works on all platforms including iOS, Android, Windows and the Web. One feature that developers are working on is to make it able to make phone calls via number dialing.

Another neat feature is the one that enables users to easily create groups and accurately pinpoint their location straight from their chats. Full conversations can also be archived if one wishes to store them for another reading of a conversation. Being developed on a bot platform it enables its developers to create respective bots to create some activities including the likes of ordering a cab to reading news.


Having some similarities over some small features each messaging application has its unique feature that differentiates itself from their competition. Google’s Allo currently stands above the rest with extraordinary features being implemented across the app.

However, the only thing that makes users choose an application over the other is due to personal preference. It’s not up to which app comes with which features but to which one appeals to the user more. All three of them do their job just fine and regardless of which one you use, you cannot go wrong with either of them.