Facebook is in a direct fight with Snapchat and until now, it depended on Instagram to customize photos by adding all kinds of effects. However, not all users share their photos via Instagram to Facebook, or they simply don’t want to be active on two applications, but they liked those Snapchat-style effects and the developers brought similar effects to the upgraded camera in Facebook Messenger.
Users will access the camera more easily, whenever they are in the messaging app, and if they will want to record a video, they will just hold down the shutter button that’s located in the center of the screen. The upgraded camera has introduced new 3D masks and special effects, which allow users to add horns and a red nose to turn themselves into reindeers, since Christmas is approaching and everyone wants to use some seasonal designs.
In total, there are thousands of stickers, frames, masks and effects to choose from and the new picker will help users to find the cutest ones.
The text can be also personalized by tapping the palette icon placed near the shutter. There’s no originality in this, but many users will appreciate the possibility to add art and stickers to their conversations.
However, Facebook is not entirely copying ideas from Snapchat and other apps, as it comes with lots of improvements that make competitors envious. Instead of using presets, people with imagination are able to create their own masks by adding multiple “props” to their images. In addition, users can look up pre-made art in the search bar.
Facebook has also tested a similar camera in Messenger, but the trial was limited to Ireland. The new features that we’ve talked about above were brought to both Android and iOS users who have installed Messenger on their devices, but the holiday-themed effects will arrive later, on December 21st.
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