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Xiaomi may not make as much noise as Samsung or Apple, but it has found an edge over the more popular brands by going edgeless. Bezel-less, with 91.3% of the screen taking up the entire body, it makes the Samsung Note 7 and the iPhone 7 pretty much old and outdated.

Which model are we talking about exactly? The Xiaomi Mi Mix.

When the Xiaomi Mi Mix went into its first flash sale in early November, it sold like the proverbial hotcake. In just 10 seconds, the smartphone was sold out. If it was an auction, all auctioned units likely sold long before the auctioneer finish the introduction. And the hype revolved around the edge-less design. It also pays that it didn’t start exploding a few weeks or months into its use.

When a second flash sale was held, the smartphone was gone in just 30 seconds. While there were no breaking records going on, it was still faster than how Xiaomi Mi Note 2 fared during its first flash sale, which lasted around 50 seconds.

Without a doubt, consumers are clamoring for a something different, and Xiaomi gave them just that with a bezel-less Xiaomi Mi Mix. Although there are still visible borders of the smartphone, it’s so thin that it’s almost invisible. Imagine being able to watch a movie or play a game with that much screen space. Expect the visual effect to be quite amazing.

Moreover, the Chinese company also exchanged most of the plastic and metal with ceramic. Yes, the Xiaomi Mi Mix used ceramic for many of its parts, including the back panel, frame and buttons. Different is definitely the name of the game.

The ceramic composition not only improved the overall look and design, it also contributed to an enduring device. The smartphone is more scratch-resistant than its predecessors. And unless you use a corundum or diamond to hit it with, the Xiaomi Mi Mix would definitely hold up to scratch, literally.

Edgeless and made of ceramics. This smartphone is definitely the new kid on the block.

Under the ceramic casing are pretty impressive features.

  • CPU: Quad-core (2×2.35 GHz Kryo & 2×1.6 GHz Kryo)
  • GPU: Adreno 530
  • Chipset: Qualcomm MSM8996 Snapdragon 821
  • Display Type: IPS LCD capacitive touchscreen, 16M colors
  • Size: 6.4 inches
  • Resolution: 1080 x 2040 pixels
  • Multi-touch: Yes
  • Rear Camera: 16 MP
  • Front Camera: 5 MP

It is shipped with Android OS v6.0 (Marshmallow), and features geo-tagging, HDR, touch focus, face detection and panorama. The Xiaomi Mi Mix is available with an internal memory of 128 GB or 256 GB. It doesn’t have a memory card slot, but you probably won’t need it with this much internal storage space.

Now, do you agree that the Mi Mix makes an iPhone 7 not so new in terms of design and construction? With Xiaomi YI 4k that supports 4K video and the bezel-less Xiaomi Mi Mix on the market, the Chinese company has the potential to share the same level as Samsung and Apple. Only time will tell.