Avast has recently acquired antivirus company AVG, which can mean major improvements in computer and mobile security. After all, both companies emerged successful in their own rights as creators of antivirus products. But, as what Avast CEO Vince Steckler said, the two companies are better off as one.
Acquisition of AVG wasn’t exactly an easy road to tackle. Steckler admitted that it took four attempts before AVG was convinced to sell out. One of the compelling reasons was the larger forces reshaping the security market and the computing landscape. According to Steckler, “There’s a better long-term future for a combined entity, than two smaller, standalone entities”.
Those large forces include machine learning technology and a huge amount of data needed for AI.
In terms of mobile computing, the acquisition would enable Avast to address a wide range of concerns through mobile products that will give more importance on parental and privacy concerns, rather than malware security threats.
Avast fully understands how people use mobile devices for a lot of different things:
- People save photos in them, some of which are sensitive or embarrassing.
- Children use them, even without parental consent or guidance.
- Employees are provided with mobile phones specifically for company use, but are sometimes used for personal needs.
This underlines the size and scope of the mobile security market.
But Avast has an even bigger reason for acquiring AVG. “Because AVG have a really good security product that’s not installed on the phones but is installed at the carrier”, Steckler said.
Security products installed on mobile phones tend to be limiting, especially because users can disable them anytime. However, when security is installed at the carrier level, then users are kept safer and more secure. This is the route Avast prefers to take.
This spells great news to mobile users. Avast Mobile Security has been good for mobile devices. What more with its combined forces with AVG?
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