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With the popularity of messenger apps among users, it is no surprise that the big players in the industry will come up with their own messenger platforms to entice consumers. First, there was the Blackberry Messenger that was exclusive for BB owners. Today, with the continuous drive to get hold of the Holy Grail in messaging, iMessage, Facebook Messenger and now, Google Allo are fighting over the top spot.

Just what platform should be considered the best in the market? Let us take a look at these three messaging apps.

Google Allo

Google just launched a new video calling app known as Duo and along with it came the new messaging app, Allo which is bent to outsmart its rivals, iMessenger and Facebook Messenger. While the Allo is similar the two messaging platforms, it has a unique feature that is not present in the two: Artificial Intelligence. This distinct feature makes it capable to reply to messages for the user with its preloaded text replies.


Additionally, this messenger app was also incorporated with Google Assistant with the in-app assistant referred to as “@google”. With this, it is possible to search for places, play videos and search the internet within the chat.

How It Works

By typing “@google” and the question, Google Assistant will perform its work and the AI will give answers or suggestions. This is somewhat similar to what Siri does where the user can chat with the bot. Being a cross-messaging platform, Allo is available for Android and iPhone users. What is also interesting about Allo is that relies on Google which makes it possible to learn the way users talk or chat in a conversation that in the long run, the Smart Reply would improve and adjust to the user’s style of conversation. It is also so smart that it can differentiate images and be able to give the appropriate reply.

The question now is the number of users who will be persuaded to download Allo given that iMessenger is already present in iOS devices while Facebook Messenger has already more than a billion users.  Another setback is the fact that it only works on mobile phones and not on computers unlike its two rivals.


With iMessage, new and better versions come with iOS updates as in the case of iOS 10. First, there is a plethora of apps exclusively for the iMessenger.Unlike Allo, Facebook Messenger and iMessenger are compatible with third-party apps.  With the iMessenger, the user can check on the weather without having to leave the conversation.


As for its main difference from the two messenger apps, the iMessenger is not concentrated on the conversational interface. It also offers new stickers, emojis as well as visual effects, an edge over the two apps. iMessenger is more on animated texts, GIFs and ability to react on texts just like in Facebook.

Facebook Messenger

With already 1 billion users, this messenger app already speaks for itself. Also a multi-platform app, it works on iOS, Android, the Web and Windows Mobile. Perhaps, what makes it more desirable than iMessenger is that it not a bothersome app in the sense that it does not push phone messages while user is chat conversation is going on.

And just as iMessenger continuously improves its features, Facebook messenger does the same. Messaging has been integrated with its texting conversations and just recently, its improved feature allows threading of Facebook messages. It is also capable of creating simple group chats and allows the user to ping the location to a friend even from within the conversation. Most importantly, chats are archived so it is easier to trace conversations.


All the three messenger apps have similar and different features. While users are in the midst of Google Allo excitement, this app, together with iMessage and Facebook Messenger also have limitations but with these three having the goal to outsmart one another, users will definitely have their hands full.