Responsive design is not a new thing. It’s been around for a number of years now and has helped make viewing various content on different devices so much better. Can you imagine having to squint just to read text from your favorite blog? Not fun at all.
Responsive design in email, however, has been on the rise in recent years. In June 2016, the use of the design hiked up to 50% – that’s according to a survey by Salesforce. That increase is not a surprise either as a study published in 2014 revealed that emails responsive design received 30% for clicks compared to non-responsive designs.
Early in September, Gmail began rolling out a more responsive design for their mail client for mobile devices. With the update, email content will adapt to the screen size of the device where they are opened. This means that all elements in an email – buttons, text, hyperlinks – will automatically resize.
That’s a great benefit in part of users. But Gmail is also providing developers with a set of tools that will help them format messages as they intended the to be.
With the updates, the email experience sure is bound to be more comfortable as well as more intuitive. Gone are the days when you have to struggle with reading text on certain devices. Gone are the days when you still have to open your laptop or desktop to read emails properly.
The update will be rolled out first to mobile devices. After that, web clients will also be seeing the changes.
Gmail is without a doubt a helpful tool to have in our devices. While we may find the app easy to use, we must not also forget to always remain secure while using it. Here are some tips and tricks to secure your Gmail.
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