Just two weeks after Apple launched iOS 10, this new version already overtook the previous one. On September 28, the numbers showed that iOS 10 grew to 48% of the total market share of the iOS, while iOS 9 is taking up 47%. This means that the latest release only needed 15 days in order to become the most used version of Apple’s software.
This is truly an incredible performance, especially if you take a look at Android and think about how long a regular user has to wait until he receives the latest version of the Google software.
Interestingly enough, this uptake is quite slow compared to the previous situation when users upgraded from iOS 8 to 9.
If you take a look at the data from 2015 gathered by Mixpanel, you will see the iOS 9 only needed 8 days to overtake iOS 8. On September 16, which is when it was launched, iOS 9 only had 5% of the market share, but by September 24, it had already taken up 46%, much more than iOS 8 had at the time.
But there is also another very interesting difference between this year and last year is the fact that there are fewer stragglers on a previous software version than the two last releases. At the time when iOS 9 overcame iOS 8 back in 2015, almost 8% of iPod touch, iPad or iPhone users still used iOS 7 or even an older version than that. Today, this number has dropped down to 4%.
As such, even though it might take more for the latest iOS release to surpass the previous one, more than 95% of Apple users have already upgraded either to iOS 9 or 10 by now. This means that there are more people who want to enjoy the latest versions and the best features available.