WhatsApp has evolved in our eyes over the past six years ever since it has been launched, today having over a billion users worldwide. The app is known for being a very cheap messaging app which doesn’t use a lot of data either and has made its way to users’ hearts all over the globe. People have been adopting the app even for business purposes.
The smartphone application has even overcome email for some entrepreneurs when making deals. A major step forward for WhatsApp was when even governments in some countries have adopted the app to keep in touch with their citizens. Neeraj Arora, the head at WhatsApp has made the following statement: “In India and other parts, people don’t even know what email is, they never created email identities, they have just gone on to the internet on their phones.”
WhatsApp developers are seeing this opening to businesses as a way to profit themselves off the sales people make every day using the app. However, this will be quite a difficult purpose to achieve since the app doesn’t charge the small fee they used to charge, ever since Facebook bought the app at a price of 22 billion dollars. The company that overlooks the app, independent to Facebook’s decisions, have also promised not to include ads or games in the app – so the solution to profiting seems to be impossible to find.
However, until they find a solution, they have made the app even more accessible to businesses by making two major changes: making the app available to desktops and enlarging the maximum number of people involved in a group. These two changes have been suggested from actual businesses to WhatsApp developers, Arora said. “Small mom ’n’ pop stores want to access WhatsApp for Web, fire up the laptop and use it,” says the head of the business, so they gave them the desktop option as well.
A partner at Andreessen Horowitz, Benedict Evans, gives WhatsApp developers some ideas on how to spice up their game with businesses, so more will be drawn to the app, and to even be willing to pay some money in return. In his opinion, WhatsApp is a great app that could improve so that it would have bigger benefits for businesses. Facebook and Instagram have managed to give companies ways to promote their products in a way that WhatsApp is not capable of yet.
He even goes further to give some examples of what businesses would enjoy: a way to send and receive money via the app so they could make sales even more rapid and efficient would be a great way to start. They could even make this version of WhatsApp premium, so businesses could buy it and interact better with their customers.
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