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Since the launch of Pokémon Go, the streets seem more crowded. That’s because everyone is chasing Pokémon in the real world, but players must pay attention to the map and to follow the steps to the location where the creatures are hiding. PokeStops, which are virtual places in this game from where players collect items (eggs, Poke Balls etc.) are found in main areas of every city, where are also located local landmarks, art installations, churches and businesses. And if there are so many people hunting Pokémon outside of coffee shops or other businesses, their owners have started taking advantage of the madness of Pokémon Go and they made a lot of money off players’ backs.

Likewise Pokémon creatures, PokéStops are indicated on the map and players who pay $2 an hour are able to purchase lure modules to install in a stop that last for 30 minutes at a time. These modules turn the stop into a beacon and businesses that are within the range of a PokéStop are profiting from this game. Below, we’ll give you a few examples of businesses that have diversified their promotions and turned players into customers.

In Manhattan, there’s a Pizza Bar called L’inizio Pizza Bar that has created pokémon-themed pizzas and with a small investment of only $10 in lure modules, the food and drink sales have increased with 30 percent.

Kaleidoscope Café in Lawrenceville, Pennsylvania is offering a 10 percent discount customers who come inside and show off their app, while an indie clothing store is drawing players’ attention with a visible sign and catchy art.

Best Buy phone outlets have started promoting more advanced smartphones that are perfect for playing this game, while It’s A Grind in California is offering a fresh lure to those who pay 15 drinks.

The last examples of businesses taking advantage of Pokémon Go are the Dallas Arboretum and Botanical Garden that have increased the number of visitors, and it seems that 60 percent of them are playing the game. How come? These locations are full of PokéStops and people go there to make new purchases.