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If you regularly use Facebook’s mobile application, you probably already know that you can’t download videos from it and that you need to watch them while you’re on the app. However, this may change soon since the social media giant is testing a way for users to download videos for offline viewing.

This feature will be available in developing countries, which usually have slow and unstable internet connections that make it hard for people to view and stream videos online. With Facebook’s offline viewing feature, users can download videos from the app while they’re in an area with strong Wi-Fi signal (such as a mall or a coffee shop) and view them within the app later on when they’re offline.



This can be greatly beneficial for Facebook users in developing countries since they’ll be able to view videos that their friends have created and watch news clips, viral videos, and entertaining content from professional creators. This, in turn, ensures that they stay updated with what’s going on with the rest of the world and that they can participate in the social video revolution.

Facebook’s new feature can also be beneficial for advertisers. Many companies nowadays use videos to promote their products and services, but their videos usually don’t get viewed in developing countries because of slow internet connections. Through offline viewing, Facebook users can view these promotional videos and learn more about what businesses have to offer.

Facebook will start testing the new feature on July 11, focusing on a small batch of users in India. However, if the feature proves to be effective, it’s safe to assume that it will be made available to other developing countries later on.

Advertisers, media outlets, and professional content creators have nothing to worry about since Facebook will take steps to prevent piracy. Downloaded videos will not be stored in the local memory of devices (which means they can’t be shared to others through Bluetooth and other means), and users won’t be able to view them unless they’re on the Facebook app. Publishers who don’t want their videos to be available for offline viewing can easily opt out of this feature by accessing the Content Distribution setting on their Facebook Page.

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