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Microsoft is very stubborn and continues to hope that Americans will show more interest in its Windows phone platform. NuAns will probably take a huge risk by releasing its Windows 10 phone “Neo” in the US, but it’s counting on the design customization that will make Moto X fans envious. NuAns Neo was released in Japan and its manufacturer just has kicked off a Kickstarter campaign so that the phone can be launched worldwide.

The NuAns Neo has a 5-inch screen with a 1,280 x 720 pixels resolution which is protected by an anti-fingerprint coating. Inside, it houses a 1.5GHz octa-core Qualcomm Snapdragon 617 processor that’s backed by 2GB RAM and it’s powered by a large 3,350mAh battery. The internal memory of 16GB may be insufficient for some, but the device is equipped with a microSD card slot, so its capacity can be expanded up to 128GB.

The rear camera supports a resolution of 13MP and it has a reasonable aperture of F2.0, CMOS (Back-illuminated sensor), 28mm wide-angle lens and autofocus, while the secondary camera is 5MP and it has F2.4 optics and 24mm wide-angle lens. Just like the Lumia 950 and Lumia 950, the NuAns Neo features a USB Type-C port, it supports Qualcomm’s Quick Charge 2.0, near-field communication and since it runs on Windows 10 Mobile, it can be connected to an external monitor and turned into a small PC using Continuum feature.

The price of this phone is $270, but you’ll get a Flip or a pair of two-tone panels. Hopefully, the NuAns Neo will raise $725,000 on Kickstarter – the sum that the manufacturer needs to produce the phone and to ship it to backers. The phone will be sold as the “Core”, which is the standard variant without the back panel and you can choose how to cover it up. So, you’ll have either the Flip (a wallet case that doubles as a kickstand) or a part of two-tone panels (made of wood and synthetic leather). In the US, the Neo phone is expected to be compatible with AT&T and T-Mobile.