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Facebook users will not be very happy to hear that they’ll lose all photos synced from their phone if they won’t download the Moments photo sharing app before July 7. Social network already started notifying users that soon, their synced album will be deleted and that they must comply with the new rules.

The photo syncing feature was introduced in 2012 and users were promised unlimited automatic photo uploads from their phones. They created a private album on the social network, where users hosted their photo collection in the same way others do with Google’s Photos, Yahoo’s Flickr and Apple’s iCloud Photos.

“Photos you privately synced from your phone to Facebook will be deleted soon. Earlier this year, they were moved to Moments, a new app from Facebook. The Moments app lets you organize and privately share photos from your phone, and download or delete photos you’ve synced to Facebook,” was written in the notification sent by Facebook, in which was specified that users must download and log into Moments before July 7.

This application was released in June 2015 and it groups users’ photos on their phones, based on the location where they were taken, and using facial recognition technology, Moments is able to determine which friends are in them. This way, users will easily share and receive relevant photos with friends, in private.

Facebook’s aggressive method to convince users to download Moments seems to be working, as is has become the most downloaded application in the App Store and the second most downloaded application in Google Play store, after Facebook’s Messenger app.

Previously, Facebook has done a similar thing with the main Facebook app, removing chat from it and forcing 900 million users to install the Messenger app. By creating a new platform, the existing user base had no other option but to comply and to accept Facebook’s new terms.