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Details of the pricing, hardware specs and release date for both the GTX 1080 and the GTX 1070 graphics cards were unveiled by Nvidia back in May. The company also clarified why the Founders Edition cards were so much more expensive than the normal OEM counterparts.

The OEM versions of the GTX 1080 will sell for $599 in the US (which is roughly £450 in the UK). This price is about $50 more than the GTX 980 when it launched. The sibling of the 1080, the GTX 1070, will retail at $380 (which is about £300 in the UK). Again, the price of the 1070 is higher than the previous generation GTX 970.

Both the GTX 1080 and GTX 1070 will use the Pascal GPU architecture of Nvidia. The former went on sale on May 27 while the 1070 will arrive in stores on the 10th of June.



Something different

Nvidia also ventured into something different with the release of the 1080 and 1070. This time, they are releasing Founders Edition cards directly from Nvidia.com. What makes them different from the normal ones, you might ask. For one, they are slightly more expensive compared to those sold by third-party OEMS such as ASUS and MSI. The GTX 1080 Founders Edition will cost $699 in the US (around £619 in the UK) while the GTX 1070 will retail at $499 in the US (around £399 in the UK).

So what makes the Founders Edition different? For one, you get a new design but other than that, nothing much. Nvidia did say that Founders Edition cards will have an upgraded five-phase power supply that might make for more solid overclocks. They also added that the PCB will be optimized “for low impedance.”

Nvidia has also stated that both the 1080 and the 1070 are faster than its current flagship products, the Titan X and the GTX 980 Ti. The 1080 is said to be twice as fast as the Titan X in certain virtual reality applications, as well as three times more energy efficient. Lastly, the 1080 is also faster than dual-SLI 980 setup.

Even before it was released, the GTX 1080 has been praised by early reviewers. Although receiving such praise is not a surprise for Nvidia as they have constantly outshone their competitors. The 1080 has been praised not only for being faster, but also because it is cheaper and quieter than Titan X.

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