Microsoft, the new owner of Mojang, will team up with software publisher NetEase in order to bring Minecraft to PC and mobile gamers, after the game was launched for Xbox One. Currently, Minecraft has 100 million players and as soon as it will become available for Chinese fans who have a computer, smartphone or tablet, the number of active players will explode over night, considering that there are 705 million people with access to the internet.
On Friday, William Ding, NetEase CEO has made the announcement that Minecraft will be brought to Chinese fans of this game, saying that “We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”
From this partnership, it resulted that a NetEase affiliate will be allowed to license Minecraft versions for mobile and PC for five years, but it’s not sure when the game will be released in China for these devices, and there hasn’t been given any further information about the total costs supported by Microsoft and Mojang. US players have paid $7 for the mobile app version of Minecraft, and most likely, in China, the game will have an equivalent price.
NetEase is also distributing Meng Huan Xi You, which is the country’s most popular mobile game that is based on a Chinese novel and the partnership with Microsoft and Mojang will be in the interest of both sides. While NetEase will be in charge of solving distribution issues, Mojang will increase its customer base.
“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game. NetEase understands our long-term vision for Minecraft and support Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft,” stated Jonas Martensson, Mojang CEO.
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