Last year, Google has offered Huawei the chance to make a Nexus phablet, while LG was in charge to create the smaller and weaker Nexus 5X. The Nexus 6P came with a metal body and a horizontal black strip on the back, made of glass, and which contains the camera and dual-LED flash in the left corner. Most important, the device came preinstalled with Android 6.0 Marshmallow, it was available in two storage variants of 32GB and 64GB and the price started at $500. The phone was great. It had all ingredients to be a successful flagship, but Google didn’t make too much profit off its back.
Google didn’t launch the Nexus program to get rich. It teamed up with various mobile phone manufacturers, who created either smartphones or tablets and they were launched with the latest Android version out of the box.
Google communications manager Chelsea Maughan was interviewed by Fortune and said that the Nexus program is “Google’s take on not only the user experience, but the total experience including the hardware design, the retail experience, how you get security updates and how you get software updates. But more than that—these are great phones that push the larger Android ecosystem forward.”
The good news is that stock Android is very appreciated and, back in July 2015, three quarters of respondents who voted in a poll by Phone Arena have favored the pure Android experience. There are many OEM UIs, and each manufacturer has customized the user interface according to its tastes, but Samsung fans have complained that the interface is too crowded, being filled with many unnecessary pre-installed applications.
This is the reason why users prefer to buy a device that offers stock Android experience and Google’s Nexuses are ideal for them. This year, Google is expected to release a smartphone with a 5-inch display and a tablet with a 7-inch display, but for now, we don’t know who will build them.