No, we’re not talking about the usual way. As always, just when we thought that there are no more new things Facebook can add, Mark Zuckerberg announced an update. The Facebook chat app now introduces Messenger Codes. What does this mean exactly? It means that profile pics now have circular patterns around them, and you can scan the circles and simply start chatting.
Besides these circles, you also have Messenger Links, which are short URLs that send you to the user’s profile.
The big update was announced by the Facebook CEO by sharing the Messenger Code associated with his dog’s profile, Beast. Also, he tested it with another Messenger lead, David Marcus.
However, if this update sounds familiar to you, you’re right. Snapchat has been using this feature since 2015 (see their Snapcodes). Even so, it seems that this move is made with the purpose of attracting business into Messenger.
But how can they use them? It’s simple, Facebook explains. Business can include Messenger Links and Codes in their ads, on the website or wherever they market yourself, to make it easier for people to reach them. Moreover, companies who have Facebook Pages get even more options to simplify communication with their customers. For instance, Page usernames will appear on Pages (under the Page title). They also get Messenger Greetings, which are short messages put in a message thread even before you send any message. They can be edited in the Message Settings on the Page.
David Marcus posted on Facebook that Messenger has surpassed the milestone of 900 million users who actively use it. It’s not such a surprising number, if you take into account the fact that mobile users are actually forced to use this app, but it’s still an achievement. He also wrote that every month, people on Messenger send more than 1 billion messages to Businesses and Pages.
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