Facebook lovers, gather round! Facebook announced that it has launched a special hub dedicated to watching videos in its mobile app (be them live or recorded). In the next weeks, the feature will be updated in the iOS and Android devices, being a part of Facebook Live, which was initially available last summer only to public figures.
Another improvement to Facebook Live are the audience metrics, which help you see the total number of viewers (unique viewers) who watched your videos. You can see how many people saw the video when it was live and how many saw it later on (you can choose any given moment to see the stats). Moreover, you can use this option for payments to news publishing partners, which means exchanging the broadcasting on their own websites with broadcasting on Live. There will also be a regularly updated interactive map that will help you see Facebook Live videos from all around the world.
Moreover, videos can be targeted to specific groups, like your family members. The video makers can also use six emojis and add them to the videos. You can also send some invitations to your friends if you want them to join you in watching the video (simply tap on the Invite icon and select a person or more, who will receive a push notification).
Statistically, it seems that people comment 10 times more on Live videos than on regular videos, according to a statement Fidji Simo (product management director) made. He also says that they will replay the comments in the same order they happened during the Live, if people watch the video later, so that they feel more involved in the action.
As such, a new tab will appear at the bottom of the screen, in the center of the navigation bar. By pressing this Video tab, you will access the forum for live broadcasts. Also, the Messenger shortcut will be moved to the top left corner of your screen.
Many celebrities and public figures have been using Facebook Live for their purposes. For instance, singer Jennifer Lopez announced a new single through it and an astrophysicist, Sara Seager, used it to answer whatever questions people had about the solar system.