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Instagram, which is a renowned Facebook-owned network, just recently announced to increase the maximum length of videos uploaded on the site from 15 to 60 seconds. This means that users can now record and upload video clips that will be longer than 15 seconds on Instagram. The network launched its 15-second video clips almost three years ago and now the app is expanding the feature.

Moreover, iOS users will be getting an added advantage. Instagram will also be adding support for “multi-clip” videos for iOS users which means that they will be able to a make 60 seconds long video once again which will consist of multiple clips from their photo library. This will provide iOS users the opportunity to upload and share much longer videos than before.

Creating videos out of multiple clips from the camera roll was a feature which was available on Insta sometime earlier but was removed when the network further simplified its video clip tools.

Users who were first to upload 60 seconds long clips were Lucky Blue Smith, who shared what he wakes up to on his off day, and Selena Gomez, who shared a sneak peak of some of her latest music with her fans and followers.

According to Instagram network:

“We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many that will rollout this year.”

“In the last six months, the time people spent watching video increased by more than 40 percent.”

“And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial.”

The 60-second video support will be available over the coming months for everyone who uses Instagram – be it people using iOS, Android or Windows Phone. Alternatively, multi-clip video feature is available right now for iOS users who have installed Instagram version 7.19 on their device.

According to Instagram, the change is due to a number of users involved in watching video content. The change is also due to the fact how much strategically important video is to Instagram network. Not only more and more users are selecting to upload and share clips via the app, a number of Instagram advertisements are also engaged in the video content. Plus, advertisers have already been able to upload one-minute clips since the month of February.

In addition to the extended time limit, there’s also a change in the user interface of the video. Now users can see the number of “views” their uploaded videos gets, rather than the total number of “likes” they see when they upload a photo.

Instagram rolled out the feature on Tuesday, with some customers having immediate access to the longer video feature and others having to wait for it in the coming months. So now, you, being a fan of Instagram, can record and share longer videos easily with friends and whoever they want!