Apple iPhone SE is the latest smartphone that comes in to join the current generation of iPhones, marking a first major change in two years.
The 4-inch smartphone was announced at the beginning of last week and even though preorders are already underway, the official sell of the device will begin on the last day of this month. Even before this day comes to life, the iPhone SE has already seen more than 3.4 million units preordered in China alone.
Predictions in the smartphone industry have seen market pundits claim that major players such as Samsung and Apple will record declines in their sales. The same statement was echoed by Apple CEO Tim Cook, confirming that Cupertino expected reduced or rather flattened sales in 2016, something that would be a first-ever happening in the iPhone era.
In a bid to ensure that this is not happening under his watch, Cook chose to do the unusual. First, the company went back to a model that it has not released for two years now. The last time Apple unveiled a 4-inch iPhone was in 2013 when the iPhone 5S came to life. Another strange happening is that Apple went against its usual fall releases and instead came in with a device in spring.
At the moment, major U.S. carriers including Verizon, AT&T, T-Mobile and Sprint have already confirmed that the iPhone SE will be available for purchase as soon as it is released. With the current reports that China has also shown some serious love for the device, there is no doubt that the iPhone SE is what Apple will rely on as far as boosting its international business is concerned.
In case you didn’t know, the iPhone SE has the same size and design as the iPhone 5S, however, the phone packs the hardware of both the iPhone 6 and iPhone 6S. However, the only major difference here is the front-facing camera of 1.2MP and a missing 3D Touch feature on the screen of the iPhone SE.
This technology seems to be currently exclusive to the 4.7-inch and 5.5-inch models since the newly released 9.7-inch iPad Pro tablet has no room for this pressure-sensitive feature.
If the latest reports coming from China are to be trusted, up to 1.3 million of the Gold variant have already been preordered while another 1.2 million of the Rose Gold variant have also been preordered from within the country alone. We don’t expect Apple to announce preorder numbers, but it will of course release details on the number of iPhone SE units sold.