Google secretly wants to take on Periscope and Facebook Live with a new app known as YouTube Connect.
This live streaming application highlights the efforts of the search engine giant towards live video, a type of media that is considered extremely rich and highly engaging to social media lovers.
YouTube Connect is similar to Periscope and Facebook Live
As mentioned, the new YouTube Connect app is being developed so as Google can have a better chance of competing with the likes of Twitter’s Periscope and Facebook Live. In order to achieve this, Google will be coming in with almost the same functionality for its live streaming app. All you need is your Google or YouTube account in order to get into the app using your Android or iOS phone.
Chat and tagging features will be included in the app and so will a news feed of the latest clips shared by your friends. Users will be able to view videos live from within the app as well as via the YouTube site on their channels. The app stores previous broadcasts so that your friends can also view the replays, but this is not automated. If you want to share your live streams with others on Twitter, Facebook and other platforms, you will have to wait a little longer as there is still no room for this.
Google playing catch up in the live streaming industry
The live streaming industry has seen Google remain behind the likes of Periscope, Facebook Live and Meerkat. Now that the new YouTube Connect app is coming to life, it will give the company a competitive edge given that YouTube already offers live streaming, but via Creator Studio, which is also limited. With the new app, the capability to live stream on the Google-owned platform will now grow to a larger audience.
YouTube is home to a huge collection of videos and having a live streaming app is a great idea for the company, especially when you have the future of the video platform in mind. The millions who use the platform will now be able to interact with live content, be it when on the red carpet, in an event or whatever may be happening.
The video industry has seen the likes of Snapchat come to prominence, with current stats showing that the app now has more than 8 billion daily views, a figure that is also equaled by Facebook. If YouTube wants to keep its place among the elites, this new YouTube Connect app might just be the only way out.
At the moment, there is no word on when the YouTube Connect release date will be. But with the Google I/O Developer conference coming in mid-May, this app might see an early launch.
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