Google is giving a helping hand to the individual developers and small studios, by promoting their games on the Google Play store. The new “Indie corner” is a feature that will be brought soon, and Google has made this announcement during the Game Developers Conference, in San Francisco.
There are many independent studios trying to break the ice with their games, but success doesn’t come easily and someone needs to push them from behind. And Google is willing to do a good deed, by offering these developers an opportunity to present their creations to the Android users. The “Indie Corner” will be introduced in the Google Play store in the near future and it will show cool new games developed by newly founded companies. However, the developers will need until Google’s employees will review their games and give their approval, which could take a while. But it will be worth the wait, because once they will get inside, the developers will get a piece of the $34.8 billion mobile gaming market.
Google’s spokesperson Joshua Cruz was interviewed by GamesBeat and he said that the companies that will be promoted must be small, with 11-15 employees maximum. “And then it’s the type of game. Is trying to do something creative or different stylistically”, Cruz added.
“Indie” is a term that has been widely used in the past ten years. It’s associated with a product that has been created by an independent company, but at the same time, it’s a strange definition, because Valve is also independent, and it’s a huge brand. Google will need to figure out what algorithm must be built in order to decide what types of games will be accepted in the Indie Corner. And this is where the Google employees will enter into action and check each game that will be submitted by the developers.
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