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More likely than not, you’ve used Google Maps to find the best Thai restaurant near you or get directions to the airport. Well, you can now take things further by using Google Earth, a program that provides detailed geographical information using aerial photography, satellite images, 3D rendering, and other tools. It was released as EarthViewer 3D in 2004 by Keyhole, but Google acquired the latter and re-released the product as Google Earth in 2005.

Why should I use Google Earth?

Google Earth can be highly useful when you need directions to a certain place since it won’t only give you the street names that you’ll pass through but also the houses, buildings, bridges, and other landmarks that you’ll see along the way. This can be greatly helpful in knowing that you’re on the right track and ensuring you’re not getting lost.

Google Earth can also be used for fun. It’s a great way to get a sneak peak of your vacation destination and know what you’ll see when you arrive, and it gives you information about places you might never physically visit in your lifetime, such as the moon, Mars, and shipwrecks in the deep parts of the ocean.

Of course, Google Earth can be used in business. It’s greatly helpful both to small and medium enterprises as well as to large corporations. With the powerful data it has on hand, it can help you learn more about your target demographic, create attention-grabbing presentations for your investors, and tackle other tasks.

What’s the difference between Google Earth and Google Earth Pro?

If you browse through the Google Earth website, you’ll notice that it’s offered in two main licenses: ordinary Google Earth and Google Earth Pro (both of which are free, by the way). Basically, the former lets you explore the data that the program offers, so you’ll get to view 3D images of places, explore the ocean through 3D bathymetry, and see the moon up close through satellite images. Google Earth Pro, meanwhile, allows you to actually use the program’s data any way you like. Using the specialized tools it provides, you can compute distances between locations, locate your target audience/customers, obtain high-resolution images for business presentations, and map addresses and other data that you have in your database.

What version should you use?

Google Earth is available in three versions: desktop, web, and mobile. The desktop version can be downloaded as long as you have Windows XP, Windows Vista, or Windows 7 (if you use the Windows OS), Mac OS X 10.6.0 or a later version (if you use an Apple computer), or LSB 4.0 libraries (if you use the Linux OS). It has been recently updated and now includes several new features that let users “fly” over 3D images of places or tour famous attractions using a virtual tour guide.

You can also download the Google Earth Web Plug-In, which lets you use the power of Google Earth while browsing through any free webpage. If you own a website, you can put the Plug-In into your site using the Google Earth API. Of course, you can download the mobile version of Google Earth, which is available for both Android and iOS devices. By using the app, you can access Google Earth’s features and obtain useful geographical information wherever you are and whenever you want.

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