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It’s the that time of the year again when all companies around the globe are nearly finished with their flagship announcements, for now however, we’re going to be taking a look at some of the latest phones and pitting them against each other.

Before we start however, keep in mind that as far as performance and design is concerned, it’s highly subjective, some phones might not have the best hardware yet perform better than others due to excellent optimization whereas another phone might have an octa-core processor but still fail to have a smooth UI.

For now, let’s quickly go through what Samsung, LG, Sony and Apple have to offer us, we’re only going to be looking at features which might interest buyers as opposed to going over specs which people will probably never care about. (Pretty much all modern phones are identical in terms of processing hardware, a non hardcore user will never see nor feel the difference between flagships from different manufacturers)

Samsung’s Galaxy S7

Samsung’s probably going to steal all the spotlights this year with the S7, powered by an even better camera than the S6 along with the next-gen smartphone features such as a fingerprint scanner and fast-charging, the S7 is offering something that is probably going to be deciding factor for many customers.

Waterproofing.

The Galaxy S7 is going to be waterproof, up to a limit of course but definitely enough to save it from any accidental drops into wet territory, in a world where we’re used to take smartphones everywhere with us, having one accidentally dropping into the sink or bathtub is the fear of every modern buyer, the S7 puts an end to this fear.



The LG G5

Where Samsung offers us waterproofing, LG offers us the ability to upgrade our entire phones, whether it’s the extra battery module or just an add on for the camera, we’re yet to receive full confirmation about all the various modules that are possible to be released, an upgrade-able smartphone sounds quite a lot like Google’s Project Ara, giving users the choice to optimize their phones according to their wishes is definitely the type of innovation we expected from LG, sadly though, no waterproofing.

The drawback? Changing the module will also plug out the battery, essentially turning off your phone and you having to wait for the device to be turned back on, so no rapidly switching to the camera module to capture a quick moment, you’re gonna have to do that in advance.

The LG G5 does have two different camera options at the back, one for the usual pictures and another for wide pictures, but it’s not going to be as good as Samsung’s in low-light situations.

Xperia X Performance

This is where the tides turn a little bit, even though overall, Sony is considered to be one of the best digital camera manufacturers for mobile devices, they’re still going to be overshadowed by the S7, the Xperia X Performance is simply going to be unable to compete with the S7 in terms of low light photography.

The hardware being used is also not on par with the Galaxy S7 and LG G5, but all three of these devices are going to be running on Android v6.0, Marshmallow so we can expect the latest features which Android is bringing to the table, including some which will be preserving battery life quite dramatically.

The iPhone 6S

And finally, the iPhone. There’s really not much to be said about it apart from the fact that it’s an iPhone. If you’re looking for a phone that’s reliable, a phone which you can always count on for performing at its best and a phone with a design which feels as elegant as it did years ago, the iPhones are meant for you.

After all, it’s considered to be one of the most luxurious phones out there which are still affordable by the general public, its camera is not to be underestimated nor is its performance, iPhones that are years old are still able to perform at their fullest.

And if we start talking about brand identity… let’s just say that Apple’s logo is recognized pretty much everywhere.

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