For players in Japan, Dark Souls 3 is almost here. It will come out for the PS4, Xbox One, and PC on March 24. Fans of the series elsewhere in the world will have to wait a little longer, as the worldwide release is April 12. Nevertheless, no matter where you live, the latest game in the notoriously-challenging Souls series is almost upon us.
Previews have already been shown by the press, but one of the coolest Dark Souls 3 previews was the “Darkest European Preview Event” hosted by Bandai Namco. This special event took place a few days ago in Hamburg, Germany, and Bandai Namco uploaded the video to its European Youtube account for everyone to enjoy.
Bandai Namco clearly picked the event’s location with care. The large church and its surrounding area is the ideal place for a Dark Souls event, and the music used in the video only emphasizes the Dark Souls-esque atmosphere. With the architecture and design of the church, it’s hard to imagine a better choice for a preview of a bleak fantasy game.
While the series creator, Hidetaka Miyazaki, was present for the preview, he doesn’t appear in the video. This is common for the enigmatic director, who won’t allow himself to be filmed or recorded. However, Atsuo Yoshimura, who is producing Dark Souls 3, speaks briefly to the audience. The video doesn’t show much of the game itself, although attendees got to try a sizable preview, but it’s still enjoyable just to see the location and how Bandai Namco handled the event.
Some fans feel a preview like this is a waste of money that could have been used on more practical marketing, while others feel the use of a deconsecrated church (which is why they were able to use it for this) is the perfect way to draw attention to Dark Souls 3 and stand out. It certainly got our attention.
What do you think? Is the Darkest European Preview Event a cool way to market Dark Souls 3, or would you prefer Bandai Namco concentrate on more traditional advertising methods? If an event like this was held near you, would you want to go?
And of course, if you’re one of the lucky people who attended this event in Hamburg, let us know what it was like.
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