WhatsApp’s developers have announced that by the end of this year, they will stop updating the BlackBerry 10 version, but the application will continue to run on these smartphones. On the other hand, BBM is a messaging platform that BlackBerry has neglected lately, but it will be “reinvented” in order to become more attractive to the current users.
BlackBerry is looking for alternatives to make its BBM, its messaging platform, popular again. WhatsApp was the biggest rival of BBM and the developer’s decision to end support for this operating system has determined BlackBerry to focus more on its application, in order to make it “more convenient and fun”. “BlackBerry is committed to our BlackBerry 10 operating system, and we work closely with developers to create and deploy solutions to bring apps to our consumer and enterprise fans. We continue to invest in the BlackBerry 10 platform and will introduce several key security updates this year,” was BlackBerry’s statement, adding that the company is “actively exploring alternatives for BlackBerry users once support of WhatsApp Messenger for BBOS and BlackBerry 10 ends in late 2016”.
BlackBerry has an Android device that won’t be affected by WhatsApp’s decision to no longer release updates for BlackBerry 10, Nokia and older Android versions. The owners of a PRIV smartphone will enjoy the latest features that will be brought in the ucploming beta versions.
BlackBerry has posted on its blog that will build more features into BBM, improving the security of this application. “We’re evolving group and multi-person chats. We’re making BBM Protected an even better messaging solution for security-conscious organisations. We’re giving you ever more privacy and security by allowing you to control previews”, explained BlackBerry’s representatives.
These changes will be well-received by the users and they will no longer miss WhatsApp, because they will be able to communicate with their friends who have also an Android, iOS or Windows Phone device, as the application is compatible with these platforms.