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Samsung just announced a new smartphone in the shape of Galaxy S7. On the other hand, Apple is working on unveiling a new iPhone 7, but this will have to wait for months.

These two companies are always locked in head-to-head battles as far as the Galaxy S series and iPhone series are concerned. While the battle seems to never end as winning for either party has remained a huge problem, it runs down to individual aspects when trying to bring out the best from these two companies.

While many have enjoyed using Samsung devices due to their ability to support microSD card storage, there are many who enjoy using Apple’s iPhone just because of the good nature of the iOS operating system. However, a look at it from a different perspective might even persuade iPhone users to jump to the Samsung bandwagon.

When it comes to the design, it is increasingly becoming harder to separate the two. However, it is very easy to differentiate an iPhone 6S from a Galaxy S7 based on the display. While the latter rocks with its Super AMOLED display, the former still lags behind with its LCD display.

As it turns out AMOLED or simply OLED displays are thinner, much lighter, respond faster to commands and have better viewing angles. To make matters worse for Apple’s LCD displays, the former has added what is known as Always On display, better color accuracy, screen uniformity, much higher peak brightness as well as better image contrast accuracy – and the list goes on.

OLED displays can further be tweaked to corm curves like with the case of Galaxy S7 Edge and according to experts; the near future will see OLED displays come with a more foldable and flexible form factor. It is bad news for Apple as it was once the king of displays with its high resolution Retina Displays as well as the 100% Full Color Gamuts used on its series of iPhones and iPads. The company has even been rumored to be setting up a partnership deal with both Samsung and LG as far as OLED screens are concerned, but this has yet to materialize.

When will Apple make the jump from LCD to OLED?

As mentioned above, word on the street has it that Apple will be sourcing OLED panels from both Samsung and LG – the two South Korean giants known for their expertise in screen technology. Well, don’t expect this to happen with the upcoming iPhone 7 since the stage is not yet set.

Last year Apple shipped about 160 million units of the iPhone and if this figure were to be replicated, it means the company needs a huge number of OLED panels. This will definitely take time to produce, which rules out the iPhone 7 from this possibility. In a recent report by market researcher HIS; top names in the smartphone industry are after the flexible AMOLED display technology. Now that the MWC has presented us with quite a number of devices with this screen technology, it remains to be seen how long Apple will take before eventually jumping onto the OLED bandwagon.