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According to some reports, a few students from the Xavier Institute of Communications, Mumbai, were quite surprised when their future employer has formed a WhatsApp group called “The Internship” and added them to take their interviews.

The company creative director who was interviewing them has thought that this method would be more creative in the comfort of their own surroundings. At the same time, it also cuts down the time and energy spent on travelling. Well, it seems that this has worked just fine, as the advertising agency hired all six students as interns.



We remind you that other interfaces such as Google Hangouts, Skype or other social networks such as Twitter, Facebook or LinkedIn are now used during campus recruitments. However, the WhatsApp interview was most likely the first of its kind and has caught the fancy of many on networking websites.

Sai Padwal is one of the interns that were selected and he said that he didn’t have any idea that the conversation was going to be an actual interview. Bodhisatwa Dasgupta, the senior creative director of JWT has interviewed the students and said that a creative person works best when (s)he is left alone in his/her comfort zone. This way, he was able to give the students a few tasks on WhatsApp in order to see what they are capable of.

It seems that popular applications and social networks are now being used to recruit future employees. We agree that anyone who’s not in front of his future employer will be able to perform and answer better to questions in a “live” interview on WhatsApp/Facebook or any other social network. There are many students out there who get quite emotive during interviews. Because of this, they can make some “crucial” mistakes during the interview and miss a great job opportunity because of it.

What are your thoughts about this way of interviewing future employees?

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