WhatsApp, which has been bought by WhatsApp in 2014, has gained 400 million users in only two years, surpassing 1 billion active users. Considering that the total number of the world’s population is seven billion, this is a big achievement. WhatsApp and Facebook Messenger have together 1.59 billion monthly active users, while Google, with its complete list of MAU services, has 1 billion active users.
When he bought WhatsApp, Mark Zuckerberg, chief executive of Facebook was convinced that this application will reach 1 billion users milestone and he knew that this was not a risky investment, although he paid a lot of money – 19 billion dollars. The application is available on a variety of mobile platforms and offers many useful features – the ability to send messages containing texts, photos, videos or audio files, location and the possibility to call other users for free. If the person who makes the call connects to a wireless network, he/she will no longer use the mobile data included in the monthly plan.
Google has Gmail, the email service app with a low-bandwidth version, has also many users, as in May 2014, it was downloaded one billion times, reaching this milestone ahead of Facebook. Google has 1.4 billion active Android users/month, without including all the devices that are not running on the Android version.
As for Microsoft, in 2014 there were 1.5 billion users of Windows and at this point, there are 1.2 billion people who are using the company’s Office suite. According to International Telecommunication Union, currently, there are 3.2 billion people who access the internet, which means that almost half of the world’s population has access to online information.
WhatsApp has become more attractive, now that the $0.99 annual fee has been removed. But that doesn’t mean that the users will start seeing ads! The company has something else in mind, testing the B2C business, which will focus on corporate customers.