Apple recently announced its earnings for the first quarter of the 2016 financial year, which ended December 2015, revealing a projected drop in the iPhone market share this coming year.
With the current sales of the prestigious Apple-made smartphone remaining flattened, top houses such as the BBC and CNET have raised questions of whether this decline in the iPhone’s popularity is a signal that the world is getting tired of smartphones, or is it just the iPhone.
Well, we tend to conquer with these reactions to some point, especially when you consider the dwindling excitement that people have been showing with recently-launched iPhone series. When the late Steve Jobs debuted the iPhone over seven years ago, this device was considered revolutionary. Indeed, it remained to serve its revolutionary purpose with the iterations that followed the first model. However, rather than keep on with these revolutionary iterations, Cupertino has only been coming in with incremental iterations of the iPhone, something that seems to be pissing off quite a significant number of users.
Android is going through a similar slump
Matters are not just bad in Apple’s camp, but major companies in the Android sector are also suffering from this fall. Samsung, for instance, is the world’s leading supplier of smartphones; however, things haven’t been so good in the recent years.
Samsung unveiled a Galaxy S6 variant with a curved screen while Sony introduced a 4K resolution on the screen of the Xperia Z5 Premium. These are the kind of incremental changes that Apple has been introducing to the iPhone, with the likes of iPhone 6S coming in with 3D Touch capabilities, which when overlooked; the phone is no different from its predecessor.
There is no doubt that these additions are great to these phones, but as mentioned, they only improve their predecessors slightly. This raises the question of whether the OEMs have run out of ideas.
A wider look
Well, it might seemingly be right that people are getting tired of smartphones, but it is totally wrong to say that OEMs are running out of ideas. In fact, the world of smartphones keeps changing every day and night, with some unknown players taking care of the revolutionary part.
Last year, BlackBerry decided to do away with its in-house OS and instead incorporate Android into its plans. The Android-powered Privwas launched, a beautiful device that brings back the old keyboard feeling that many users had forgotten about. In December, the phone was reportedly selling about 10,000 units per day.
Nextbit, on the other hand, came in with a totally different idea as far as smartphones are concerned. The company owns the Robin phone, a device that ensures you never worry about running out of storage. With this phone, you can move your data from the device and store it in thecloud.
While Apple is still stuck at thehigh pricing of iPhones just because of the top-end features included in the devices (or maybe the brand name), many of today’s OEMs are making revolutionary changes to the prices of smartphones. You no longer need to break the banks just so as to get yourself a feature-packed smartphone. You can spend $400 or even much lesser money and grab yourself a premium-looking phone, for instance, the Huawei Honor 7, Honor 5X or even Xiaomi Redmi 3.
With this in mind, it is not the time to start thinking of smartphones as boring; instead, they are just getting smarter and much better.
Do you think otherwise? Feel free to leave your comments.
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