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Apple usually rolls out new numerical versions of its iOS operating systems after a period of 12 months.

iOS 8 was released in 2014 and 12 months later iOS 9 was unveiled.

This approach usually brings new additional features to the OS as well as enhances others from the previous version. However, to take care of bugs and errors as well as add some enhancements to the current features usually occurs in OS iterations, for instance, iOS 8.1, iOS 9.1 and so forth.

The latest release is iOS 9.3 and contrary to the expectations that this iteration will only come in with a bunch of enhancements and fixes to bugs and errors, Apple has taken a different approach. The new OS comes in with quite a number of interesting features such as the Night Shift mode, new 3D Touch options as well as Touch ID and passcode protection for Notes on iPhone and iPad. In essence, the iOS 9.3 update is actually the most beefed up iOS iteration to have been unveiled outside the WWDC.

Is Apple shifting its approach to iOS updates?

With the new iOS 9.3, there is a shift in the approach usually taken by Apple. As mentioned earlier, Apple usually saves the best features for its numerical updates that take up to one year for them to show up. Apple has introduced new and interesting features in this version, a move that many were expecting the iPhone maker to save for iOS 10, if it ever makes it to life.

Experts believe that Apple’s addition of new features into this OS was intentional and a signal that the company is moving away from its traditional ways and coming in with a totally new strategy. With the iPhone having taken its place in the handset industry, the company seems to be reducing its focus on incorporating new features into its yearly OS updates.

In short, the company seems to have dawned to the fact that it doesn’t need to wait for a year before rolling out new features to its fun base. In fact, by frequently coming in with these new and amazing features like Android does, the company might just be looking a new and much better way of serving its users.

In this way, users will keep engaged, happier and give them more desire to upgrade to the new version. On the other hand, it is also a way of ensuring that users always use the most up-to-date version of iOS.

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