Facebook has been around for almost two years now (as a standalone app) and over this course, it has garnered a following of over 800 million people.
Surprisingly, Facebook gets nothing out of offering this massive group of people with free messaging and calling services.
Well, this is not going to last forever, especially when you consider the latest additions that Facebook has been coming up with regards to this platform. Back in March 2015, Messenger Platform was unveiled, something that suggested the company’s intentions to make money out of this app. With it, developers can build apps that can be used from within Messenger, reaching out to this massive user base the app drives.
However, it seems developers are still finding it tricky to come in and popularize their app via Messenger as opposed to doing the same via the Play Store or even iTunes App Store.
Actually, despite the app standing tall as the fastest growing chat app in the U.S.; it has some of its flaws. But will Facebook focus on the flaws or will it strive to better its strengths?
A slow start for Messenger Platform
While the major intention of introducing Messenger Platform was basically to ‘throw’ the huge user base of Facebook Messenger in front of business developers, it has turned out not as much expected. For starters, the first apps to have been added to the platform have not hit the ground as expected. They simply include a bunch of photos and video sharing apps while the slightly innovative ones come in with abilities such as image or video creation, but there is nothing much serious that has come through. It seems developers are still favoring developing standalone apps over in-apps.
The problem with how things work in Messenger when compared to other social networking platforms is that while the popularity of in-apps is spread on a one-to-one basis, the same is done on a one-to-many basis when it comes to platforms like Twitter or Facebook app. However, the good side of Messenger is that with more personalized sharing, the possibility of more downloads is also higher.
So, who is Facebook targeting on Messenger?
Business entities are always looking for ways to reach their clientele, among them trying to get them to download their apps. Now that there is Messenger Platform, they have the opportunity to bring their products to the public via Messenger, an app that people already spend a good deal of their day on it.
One business that has already done this is Uber. Towards the end of last year, the two companies partnered in bringing transportation services to the public through the Messenger app. There is Business on Messenger, something that the Zuck has always labeled as the key to monetization of this chat app. However, we believe that the Messenger Platform has a very crucial role to play in the success of Business on Messenger.