The CES 2016 was quite an amazing event to attend, but this time there wasn’t much to show from the top names, especially Google.
In fact, Google was nowhere near the conference room as it ideally had nothing to give to the world. Despite this shocking discovery, the search engine giant still buoyed its huge influence by dominating the Las Vegas-held event’s showroom. The company owns the most popular mobile OS in the world – Android. This OS continues to expand on a daily basis, with devices ranging from smartphones and wearables to automobiles and even living rooms coming from different parts of the world. This is what dominated the CES 2016.
Fragmentation is turning out to be Google’s key to success
Google has always been criticized for the huge number of devices that run on its Android OS, with experts citing the slow roll out of new features and security concerns that tag along with this sheer number. However, the happenings at the recently concluded CES show that fragmentation is actually what is making Google dominate the gadgetry world.
Google has partnered with dozens of hardware OEMs who offer the users with a wide variety of devices based on shapes, sizes and prices. Android devices are available in every part of the world and they can be owned by anyone regardless of their financial status.
While Android is enjoying a huge repository of devices for users to choose from, there is a different case as far as Android Wear is concerned. The number of Android Wear watches available in the market basically takes the same generic pattern. Usually, users can only buy a $300 watch that offers them a fairly large and circular display with a bunch of standard features. To get more advanced features, you may require parting with thousands of dollars.
This somehow changed during the CES 2016 event as some new smartwatches came in with very unique offerings on the table. For instance, Casio launched a $500 Smart Outdoor Watch. The Casio watch may seem a little expensive, but it is not meant for everyone. It targets outdoor lovers and it can only be worn during such occasions as hiking. The watch is equipped with a pressure sensor, robust body as well as a compass to make sure you don’t get lost in the middle of your hike. This watch meets U.S. military standards.
Huawei, on the other hand, came in with devices that are targeting women. The Jewel and Elegant are kind of direct opposites of last year’s release – Huawei Watch. Even though the Chinese OEM did not say it, last year’s edition was meant for men and with this year’s models, they are perfect for women. The two come in rose gold and white as well as blue leather and they are similar to the Huawei Watch. They are also adorned with Swarovski crystals.
More Android TV partnerships
Other than the Android Wear OS gaining more devices, Google’s Smart TV OS – Android TV – also made some new friends. Hisense, TCL and RCA came on board, joining the likes of Sharp, Philips and Sony in offering the users with Android-powered Smart TVs.
Users have begun embracing the new Smart TVs and soon enough, Android TV will be living in many people’s living rooms. This is another plus for Google as it gained an additional market share in the tech world.
Apart from TVs, some home theatre companies such as B&O Play, Pioneer, and Onkyo also chose Google’s Cast technology when coming up with their speakers. When you buy any of these devices, you will be able to stream music from apps compatible with Google Cast to your home theatre system.
Google is expanding its car dashboard reach
With the world now focused on automated cars, Google is not staying behind either. In addition to building their own Google Cars, the search engine giant also offers its Android Auto system to car manufacturers.
With an Android Auto-based headset, it is possible to create a direct interface with Android-powered phones and in so doing; the driver can easily access smartphone apps such as Google Play Music and Maps right from the car dashboard. Companies such as Pioneer and Harman revealed new Android Auto headsets that can be used with older cars. Nonetheless, this continued growth in the use of Android Auto will be a huge plus for Google as it aims to expand its reach with respect to automobiles.