After a successful spell with the first Android-powered BlackBerry smartphone known as the BlackBerry Priv, the dwindling smartphone maker has now revealed that it will focus on releasing more devices that are powered by this world’s most popular mobile operating system in 2016.
BlackBerry has seen the volume of its sales with respect to the mobile industry plummet over the recent years, something that actually triggered the affair between the Canadian company and Google. While the company had banked on the performance of the Priv in the consumer market as its main reason of pushing further with the mobile division or thinking otherwise. However, with the device recording sales of about 10,000 units per day in the dying stages of last year, it seems the company is happy with the love its enthusiasts are showing to the newly launched smartphone.
As a result, CEO John Chen has revealed that the company’s own operating system – BlackBerry 10 (BB10) – will be taking a rear seat probably for the rest of the year or even longer. The company’s move to drop the production of more BB10-powered smartphones is mainly to focus on the newly formed partnership with Google’s Android.
Chen further went on to commend the good reception to the new BlackBerry Priv, adding that at the moment, he is taking things “cautiously optimistic”. At the moment, the Priv is available in North America, but the CEO said that the phone will be availed in 31 more countries. The phone currently costs $699, but it is expected to come at a lower cost when launched in these countries.
BlackBerry to keep its trademark
Despite the fact that the company has cast aside its own creation in favor of the leading mobile OS in the world, lovers of BB will likely still get to see and use the traditional physical keyboard that has made BlackBerry phones very popular.
One thing that isn’t yet clear is when we get to see these Android-powered BlackBerry smartphones.
Even though BlackBerry will be shifting its attention from BB10 to focus on Android devices, there will still be room for lovers of the BlackBerry Classic that still runs on BB10. However, the smartphone maker said there will be no new phone released this year running on a BlackBerry OS.
According to BlackBerry, 2016 is basically a make it or break it year as far as its mobile division is concerned.