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Facebook is a top player when it comes to social networking.

The company is home to more than 1.5 billion people while at the same time; it plays home to more than 2,000 businesses that use it for advertisement purposes.

In a less than rare revelation, India’s Hike Messenger has revealed that the social networking giant has been blocking some of its ads that let the users visit the website of this chat app. This is not the first time such a happening comes into play. Last year, Telegram complained that Facebook was blocking its links from appearing on WhatsApp, its $19 billion acquisition.

Now that Hike Messenger is reporting of the same, it seems Facebook is taking all necessary means to ensure that no completion comes to its mega app. The app comes with options that let advertisers direct their customers to their websites, something that Facebook seems to be working hard to fight.

While it is true that WhatsApp is the direct competitor of Hike Messenger on Indian soil, there is no chance that the latter will surpass the user base of the former, even in its home country. WhatsApp has close to 1 billion users after making an official announcement more than 6 months ago that it has a user base of more than 900 million people. In India alone, the Facebook-owned messaging and calling app boasts of a user base that exceeds 70 million, which is basically the same as what Hike Messenger boasts in the same region.

This started happening a few weeks ago, a Hike spokesperson said in a statement. At the beginning, the team thought it was something to do with technical problems, but later on they learnt that it was as a result of Facebook’s doing. After enquiring from Facebook about the same, the U.S.-based company was bold to tell Hike that its ads will no longer be served on the social networking platform.

“There are specific services and products that we cannot run on Facebook”, a Facebook statement said. “It looks like Hike Messenger is one of these products and services and unfortunately, you will no longer be able to run these ads”.

Hike Messenger is becoming a threat to the existence of WhatsApp in India and it seems Facebook wants to take care of this problem before it gets out of its control. However, the reception this step will receive in the country means that it will be very hard for WhatsApp to monetize its services in the same country given the direction Hike has taken with respect to commercializing its services.

As one of India’s fastest growing apps, Hike Messenger was started in 2012 and it currently plays home to more than 70 million users, offering free messaging and calling services to more than 200 countries across the globe.