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Windows 10 users will soon be getting mobile data directly from the operating system’s developer – Microsoft.

This program aims at enabling customers have internet access in non-Wi-Fi supported areas. Customers using the 2015-released operating system will be able to buy mobile data plans that suit them, without the involvement of carriers, directly from Microsoft. The Mountain View-headquartered tech company has already published the Cellular Data application in Windows Store where the interested Windows 10 clients will virtually get in touch with Microsoft to get the mobile data plans.

Partnership with Transatel

The joint initiative between Microsoft Corporation and Europe’s Transatel (a firm offering virtual network services) will see interested Windows 10 users acquire an SIM card first. The Transatel 901 SIM card is designed in such a way that users can purchase pre-paid 3G as well as 4G LTE data plans. This is an alternative to eliminating mobile carriers in the provision of mobile data.

Erick Lockard, who is Microsoft’s Corporate Vice President, said that the company intends to promote cellular internet connectivity on portable Widows devices other than the mobile phone such as tablets and laptops. This is meant to bring internet connection even in places without Wi-Fi and Transatel is the intermediary to achieve this goal.

The plan will entail buying the data plans using user Microsoft account and as such there are no long duration obligations with Transatel as witnessed in the contractual terms with other carriers. Having ads purporting to offer services to around 38 countries, the 901 SIM card is a multi-market and operator. The company has also reiterated that it intends to expand its services to over 50 countries by 2016 1Q.

Among countries that are said to be supported by this 901 SIM card by mid-January 2015 include UK, United States, India, Malaysia, Egypt, Germany, France, Serbia, Switzerland, Mexico, and others.

Microsoft’s goals with this product

Microsoft, though, has not given details on the packages, the pricing and the intended market coverage upon the official launch of the product. From the Cellular Data application’s catalog, it is quite evident that the said data plans will only be domestic with a promise of availing the roaming data connection plans “soon.”

From the arrangement of the whole program, it is clear that Microsoft is trying to enrich its ecosystem with the incorporation of its products and services on one particular project. The deal might look lucrative; but from the mode of payment, getting the data plans to the platforms of accessing the internet – device and operating system- are Microsoft owned. By introducing the Microsoft SIM card from Transatel, the company is enticing its users to use its flagship services and products as well as marketing itself.

There is no reported vacuum in the provision of internet services even in non-Wi-Fi-enabled areas to prompt Microsoft to start offering internet connection. Carriers are meant to do this, why is Mountain View diverting using Transatel? They would rather have opened their ISP department. A competitive technology market it is.