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Facebook is always at loggerheads with major tech companies such as Microsoft, Google and Apple.

While most of their excavations lead them into one pit, the latest happenings are a mere target on Microsoft’s Skype.

Microsoft bought Skype in 2011 and since then, this app had been receiving quite a number of updates that had made it a much better app than what it was when it came into being back in August 2003. Skype has on many occasions been referred to as the king of video calling, something that is attributed to the fact that it was the first of its kind to offer these services before the likes of Google Hangouts, Facebook Messenger and FaceTime.

The Microsoft-owned app currently boasts of more than 300 million users, with a good number of them being business users. The app dominates the internet space when it comes to video calling, but it is nowhere to be seen as far as text, voice and video messaging is concerned. This area is dominated by Facebook’s WhatsApp, which currently plays home to more than 900 million people from all over the world.

WhatsApp was launched in 2009, and Facebook bought it in February 2014 for a fee of $19 billion. Since this is taking over, lots of features have been added to the app, with the latest and most significant addition being last year’s WhatsApp calling. Immediately after the launch of this feature, the app gained at least 200 million users in a period of about three months, which was a more than commendable achievement.

The next obvious step is for Facebook to come in with a video calling feature that will now push this app to the same heights as the likes of Skype, Viber, WeChat and even Facebook’s Messenger app.

WhatsApp is a force to reckon with the messaging world

As mentioned earlier, WhatsApp is a household name when it comes to messaging. The platform has close to a billion users, which makes it the world’s most popular app behind the likes of Facebook Messenger which has over 800 million users, WeChat which has 650 million users and Viber which boasts 600 million users.

Surprisingly, WhatsApp tops all these apps regarding users, yet it offers lesser features and less enhanced functionality as compared to any of its predecessors. For instance, all of its competitors allow users to make free video calls to other users. In addition, apps like Skype, Viber and WeChat allow users to communicate with non-users but at affordable rates, something that WhatsApp users cannot.

With the launch of a WhatsApp video calling feature, it will be a major boost for Facebook as far as the user base is concerned. However, given the amount of data video calls consume about where the app is most used, it might be quite hard for the app to add more users at drastic rates as it did follow the addition of the voice calling feature.