Alphabet has updated the Data Saver feature found in its Chrome for Android browser that will now enable the users to save up to 70% of data consumption while using the internet.
For a while now, Google has made efforts to its technology to enable reduced data consumption amongstmobile device users utilizing their products and services. Last year January saw the giant tech firm add a data compression feature to the Chrome browser for mobile use that enabled its clients to save up to 50 % of data.
Most images won’t show on slow connections
The updated Data Saver mode will now be able to do away with most of the images that pop up alongside a loading page upon detecting that the user is surfing at a slower connection. According to Tal Oppenheimer, who is the Product Manager and doubles up as a Speedy Saver, the user can then just tap on the images he or she desires to show after the page has completed loading. This makes browsing much faster and cheaper when accessing the internet on slow connections.
To some users, graphics and images are not necessary for the content they are interested in. For instance, news articles and written publications mostly come with a few graphics that may not be necessary to a person interested only in the text part of the piece.
It’s optional to users
The Data Saver Mode is a Google proxy and as such, it routes web requests via the Google servers where the content is compressed and optimized by the PageSpeed libraries. For further optimization, the SPDY protocol handles the actual connection between the servers and the browser. The ability of PageSpeed libraries alone to convert images to WebP format rather than PNG or JPEG makes a huge difference in data usage since most of the transferred bytes are images.
Web pages have for a longtime been bogged down with rich media, ads and extraneous codes that largely affects their loading times when using thelow-speed connection. Thanks to the optional Data Saving mode from Google that will see the surfing experience improved regarding speed and data costs reduced by up to 70% on mobile.
Is it a marketing tool?
Several companies have also been in the upfront in unveiling features as well as improving their services to enhance reduced data consumption among their clients. Apple for instance enhanced content blockers for its Safari browser that allow users to restrict content and ads that reduce the internet speed on themobile web. This summer also saw Opera Max, which is a data-saving proxy, getting updates that assist in compressing Netflix and YouTube videos. Recently, Xiaomi also partnered with Opera to incorporate data compression tech into its version of Android phone.
Studying these trends from the companies with many more foreseen technologies, it is apparentthat the companies are inventing cheaper and reliable means to access their products. These ways tend to woo market forces. Affordability, reliability, and faster connectivity are the key things that many users consider when choosing the browsers involved. Google, yet in another series of enhancing service quick delivery, is working with other analytics firms, publishers, and advertisements companies to launch a project dubbed ‘Accelerated Mobile Pages’ within the Google search that will see the faster loading of pages on the mobile web.
For Google, the data saving tool aims at saving data by up to 70% as well as speeding up the web. The new data compression feature is available currently to Indonesia and India, which are said to be developing regions with low broadband connectivity. However, the company has promised to avail the feature in more nations shortly.
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