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Instagram has a new ad platform.

Under the self-serve platform, brands can market their products to the more than 400 million Instagram users. Instagram users are 2.5 times more likely to click on an ad than their counterparts on the other social media platforms, thus showing the amount of serious thought that the company has put in this aspect of its operations. In fact, the new ad platform is great for a variety of reasons.

Multiple Ad Formats

First, the advertisers can choose from several ad formats. Here, advertisers can choose between any of the following ad formats:

  • Image
  • Video
  • Carousel

The multiple ad formats allow advertisers to entice the target audience to take action. With the videos, the advertiser has to prepare a 30-second video as creatively as he envisions. Carousel format allows advertisers to prepare images that users can swipe through and respond accordingly.

Call-to-Action Buttons

Triggering engagement with the target audience has frustrated most advertisers on Instagram in the past. Fortunately, the new Instagram ad platform allows the advertisers to trigger engagement easily. Under the new platform, users can drive traffic to their websites, instead of only attracting a deluge of likes and comments. This is possible because of the call-to-action button that Instagram now makes available to advertisers.

Specific Ads

With the new Instagram ad platform, users can prepare specific ads. The new platform makes it much easier to use the multiple tagging options to make ads that are as specific as you want them to be. With the new features, you are now free to target the audience using the following components:

  • Connections
  • Interests
  • Gender
  • Age
  • Location

Visual Ad Platform

Instagram now provides the advertisers with a visual ad platform to make and display images, videos and carousels that would cause the target audience to take the appropriate action. In the past, advertisers have been incapable of placing links in the posts that they make or put up on Instagram. The call-to-action buttons, in addition to targeting the options that Facebook offers, has also extended to Instagram and will ensure the success of this visual ad platform for your business.

The new ad platform was initially available to a select group of Instagram users. However, it is now available to any company that desires to make its products known or to increase brand visibility. The new platform is now in 30 countries around the world. The new platform has come in at just the right moment. Facebook has been under a ton of pressure to demonstrate the viability of the big-money acquisitions that it recently made, which include Instagram.

Therefore, embrace the new changes in Instagram and use it to create and display ads that will enable your business to enjoy increased visibility.