It is true that in some cases, you need money , and probably lots of it, to produce great videos for YouTube.
On the other hand, you can also produce great videos by spending less than $1,000. Some videos look terrible on video, thus denying their owners the opportunity to attract as many views as they initially desired. Great YouTube videos are quality videos. To produce great videos, you have to do the proper encoding.
The reasons some YouTube videos look horrible to include:
- Poor transcoding
- Scaled up player
What this means is that if you avoid committing the mistakes above, your videos have a great chance of looking great on YouTube. Before embarking on encoding your videos, it pays to study the settings that YouTube recommends. The settings are MPEG-4, MPEG-2 and H.264 formats. Other recommended settings that your videos should observe include:
- 640×480 (SD) for 4:3 aspect ratio
- 280×70 (HD) for 6:9 aspect ratio
It is important for the frame rate to be the same with what appears on the original video. As for sampling rates, you need to keep it at 44.1KHz for all the MP3/AAC audios. Do not forget to ascertain that the source video has high resolution. It is important that you restrict the aspect ratio to between 4:3 and 16:9 to avoid degrading the quality of the video, and ensure that you only upload the best videos on YouTube.
The next issue you need to consider fits the player perfectly. To do this, it is important that you do the encoding only at the following 16:9 aspect ratios:
- 240p: 426×240
- 360p: 640×360
- 480p: 854×480
- 720p: 1280×720
- 1080p: 1920×1080
A high-quality video encoder is a necessity. If you want a much simpler process, some of the video editing programs that you should invest in include iMovie, Apple Final Cut Pro, Windows Movie Maker, Adobe Premiere Pro and Sony Vegas to mention a few. None of these programs will produce the desired results or quality of work if you fail to invest in the best camera that comes with amazing image quality.
You also need to work on the sound. Otherwise, producing and uploading great videos with excellent pictures would hold no water or grab the attention of viewers if the sound is of poor quality. Use external microphones to capture excellent sound. Remember to stabilize the camera when shooting the video, and you can use tripods for this task. Investing in steady cam would also leave you with great results, thus increasing your chances of producing excellent videos.
Before you ever begin producing and uploading videos on YouTube, learn the best shooting techniques and keep practicing until you are good at them. Keep investing in new and better performing video editing software, while being careful to maximize its capabilities. Perhaps the most important piece of advice you need is to keep practicing and improving your skills until shooting, producing and uploading great YouTube videos becomes second nature to you.