The launch of Instant Articles by Facebook is designed to equip publishers with a tool through which to create interactive articles aimed at the social media platform fast.
Facebook launched this latest feature in May 2015. As pleasant as this latest feature might be, not many people know what it is all about. Therefore, the following is the list of what you must know about Instant Articles by Facebook.
Facebook used a diversity of some of the most easily recognizable brands to test the performance of its latest feature. The brands in question included the following:
- National Geographic
- The New York Times
- NBC News
- The Atlantic
- Spiegel Online
- BBC News
- The Guardian
- Buzz Feed
Publishers found the offer that Facebook made regarding Instant Articles too irresistible. It was difficult for publishers to say no considering that Facebook had addressed all their concerns regarding this latest feature. For example, Facebook offered to pay publishers 100 percent of the ad revenue. Other amazing offers include content exclusivity, visibility and removal of technical glitches by ensuring faster loading times.
Facebook Instant Articles will change themobile reading experience. This is because Instant Articles is full of multimedia features that are easy to use. With cinematographycovers, that resemble what was displayed in the Harry Potter films. The autoplay videos have the ability to load seamlessly with all the text. The feature is full of interactive maps that provide users with a bird’s eye view of all the key points in any story.
Initially, Instant Articles would be available only on mobile devices. Each publisher has unique needs. Fortunately, Facebook addresses all the unique needs through its technology in several inventive ways. The main challenge with this feature is that it will roll out slowly initially. On the other hand, as each publisher continues to expand its reach, Instant Articles will pick up thepace in terms of rolling out to cater to more clients.
All brands that want to participate in Instant Articles will probably have to embark on this process via native advertising. However, Facebook is unlikely to open the doors to Instant Articles to brands soon. Facebook has taken this measure as a way of protecting the interest of publishers. The native ads on Instant Articles will also act as the exclusive ad products for the publishers, thus making it harder to open up this space to brands.
However, it is worth stating that Instant Articles appears to be good for specific publishers. It is also ideal for publishing specific types of articles, at least for now. The Instant Articles will also work marvelously for specific business models. The impact of Instant Articles on brands such as The Times, which have seen traffic from a Facebook increase to 16 percent from an initial 14 percent, is likely to keep growing in the coming days and years.
Consequently, it is worth stating that the formatting of articles on this feature is similar to what users would see on the publisher’s actual website or newspaper. According to some experts, Facebook Instant Articles could mark the death of the traditional media. In the meantime, and before the death happens, this new feature has increased Facebook’s popularity as the biggest social media platform in the world.
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