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WhatsApp and many other instant messaging apps have become omnipresent thanks to their easy to use and free nature.

They have grown to become part of our daily lives thanks to the instant form of communication they offer.

WhatsApp is usually tethered to your phone address where you can keep in touch with anyone as long as you have their number, and they are using WhatsApp. Business organizations have begun turning to chat apps as their major real time communication tools in a bid to get their product pricing, inform employees of anything new, change forecast as well as announce any changes in the business entity.


There are quite a number of smartphones being used around the world and with this number set to grow by the end of 2015; more and more businesses are going to make more use of these chat apps. Even though this might be good news for business entities, it is also a serious challenge to them with respect to implementation.

What happens to your personal information on WhatsApp?

The data or rather personal information part of your WhatsApp conversations is what holds the dark side of this chat app and many others. Do you ever ask yourself where this data goes or what happens to it?

Well, here is a highlight of what happens. In the Terms of Service of WhatsApp, you will find details of matters related to personal information on this chat app. The first thing this section warns is that there is no guarantee that all of your conversations are private and confidential.  Secondly, you should know that the conversations you have on this app will not be erased. All that happens is that they become archived or hidden in WhatsApp’s database.

Concerns have been raised in the past where WhatsApp has been found to be vulnerable to hacking. Users, information or accounts can easily be tracked even if their privacy settings are personalized, something that was proved by Matt Zweerink, a security researcher. Another report that was brought forward by the Electronic Frontier Foundation (EFF) and in this report, the privacy levels of WhatsApp are the poorest.

The recent study put into consideration a number of things, among them how unsafe WhatsApp is and how it lacks a secure communication form. WhatsApp was ranked among the worst performing messenger, something that should get users of this app worried.

Economy moving from Mobile-first to mobile-only

In today’s highly technological economy, things in the workplace have changed as they are no longer mobile-first but instead, they are mobile-only. There is no doubt that instant messengers are here to stay, and if any business is looking for better ways to improve their workplace communication, there is a need to incorporate a messaging chat app like WhatsApp.


There are some business entities that do not allow usage of messaging chat apps in offices. This is a rather demeaning move and instead, they should be embraced. The world today is mobile and as such, these apps are very essential in driving productivity. Business can assess the new tools availed to them and ensure that they combine the ease of messaging with effective business technology in addition to offering enhanced data ownership, compliance as well as control.

In this way, employees will access the right information in the best format, at the right time and on the most universally available – a smartphone.