Samsung appears to be there for the taking with many manufacturers like Huawei starting to target the segment where Samsung has a lot of presence.
The launch of new phones like the Samsung Galaxy J7 is an attempt from the South Korean company to arrest its slide in market share. The slide began just a year ago, as the company appeared to take a lackadaisical approach in terms of design and features.
Even though the company has promised a revamp of its entire line-up, there does not seem to be a whole lot different on the new Galaxy J7. It comes with the same bland design of the previous Samsung phones.
However, this lack of interesting concepts once stretched even to the higher end segments. Right now, it is stuck only with phones like the Samsung Galaxy J7, which look exactly similar as every other Samsung device. Put up against a competitor like the Huawei P8lite, the Galaxy J7 struggles badly to get even a second look.
The Huawei P8lite is one of the beautiful looking smartphones in this end of the price range. It could also be seen as a contender for the title of the best designed smartphone of 2015. Its seamless screen stretches across the phone while the back comes with a brushed aluminum finish that feels very premium indeed.
Compared with these aspects, the Galaxy J7 has to improve a lot in terms of design and materials used.
One consolation is that the Galaxy J7 tries to make up for it in terms of features. While the Huawei P8lite offers only a 5 inch display, the Samsung device comes with a 5.5 inch screen. Resolution offered is similar on both displays.
Hence, the Huawei P8lite feels significantly better in terms of detail. The phone has a pixel density of 294 PPI, while the Galaxy J7 figures are slightly lower at around 274 PPI. It would be tough to distinguish the two phones with the naked eye, but it is always good to have more PPI.
It is not surprising to see the two smartphones opt out of the high-end processors. The Galaxy J7 comes with an octa core processor that is clocked at 1.5 GHz in total, as it is formed by the merging of two quad core processors unlike in the Huawei P8lite. The Huawei device comes with a single octa core processor, but not from the snapdragon range. It uses a lesser-known HiSilicon Kirin 620 processor, which is clocked at 1.2 GHz in total.
The Mali GPU, however, is much more popular after having been seen in a number of Samsung devices too. For the Galaxy J7, Samsung offers either the Mali or Adreno GPUs.
Even though the two phones are almost comparable in terms of performance and specifications, the Huawei P8lite commands a slightly higher price. It is around $270 while the Galaxy J7 is priced at around $220. These prices are for the unlocked versions of the two products.