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Forbes magazine’s annual list of the world’s 450 brightest stars under the age of 30 includes young achievers from 15 diverse fields like finance, media, sports and education, described by the publication as “prodigies reinventing the world right now.”

Among these exceptional talents we find Pranav Yadav, the 28-year-old CEO of Neuro-Insight, a neuromarketing firm that has developed a patented brain-mapping technology to improve the quality of TV commercials, programming and platforms.

The annual Forbes ’30 Under 30′ list comprises young achievers in 15 different categories and includes even pop stars like the Justin Bieber or Miley Cyrus. Pranav Yadav can be found under the Marketing & Advertising category.

The India-born Yadav graduated magna cum laude with three majors, then went to Goldman Sachs, where he worked as a sales trader for structured equity derivatives. Prior to joining Neuro-Insight, he also worked at the New York office of ReD Associates, a global leader in innovation strategy consulting.

Neuro-Insight is a market research company using a unique brain-imaging technology (known as Steady-State Topography) to measure how the brain responds to communications. The company os able to track second by second changes in brain activity, allowing them to deliver insights into how a piece of design or advertising is affecting people at both a rational and an emotional level.