It was just a few weeks ago that we heard about NeuroFocus neuromarketing company releasing its own EEG brain-computer interface headset (Mynd) and now the big rival, the US based EmSense has made a new announcement. They are launching the world’s first “In-Home” Research Panel employing Neuroscience technology, and using their own version of mobile EEG device, called EmBand. EmSense has already recruited 2,000 households for the new service, and plans to have 25,000+ on board by year-end.
With the EmBand device EmSense is able to measure positive/negative emotional response and cognitive engagement, plus other bio-sensory response metrics.
In making the announcement, Keith Winter, president and CEO of EmSense Corporation, said, “The market research industry has long sought a solution to measure +/- emotion and consumer engagement in all forms of marketing stimuli, spanning advertising, packaging, creative concepts and the shopper experience. Advances in neuroscience and electronics technology have opened the door to reliable measurement using EEG and other bio-sensory metrics.”
Official commenting on the benefits of the In-Home NeuroPanel by EmSense:
- Much of market research in the U.S. has moved online. By some estimates, more than half of all surveying is now performed online. The EmSense In-Home Panel allows integration with its partner market research companies, such as Millward Brown and SymphonyIRI Group, who are already conducting research online.
- Second, this allows the Company, in addition to its central location testing, to field studies that are representative of client sample objectives. The majority of the Company’s projects require US national representation, which entails testing in at least ten separate locations across the country, and an in-home panel enables EmSense to easily execute simultaneous testing in multiple regions, states and cities.
- The panel enables EmSense to complete studies for its clients more quickly and…
- One of the main reasons that traditional surveying has moved online is that it offers a major cost advantage. This will ultimately drive widespread acceptance.
Operating the EmSense In-Home Panel
Recruitment begins when the respondents participate in a qualification survey to ensure they understand the nature of the EmSense Neuroscience Panel. After double opting in to the EmSense Panel, the company then ships the respondent a kit containing the EmBand wireless headset and wireless receiver for use with their PC.
Upon becoming a member of the panel, panelists are invited via e-mail to participate in market research studies. Respondents reach a specified web page designed exclusively for the research. Based on customer specifications, different respondents are offered different tests. Respondents are compensated for every study completed.
EmSense currently has more than 2,000 households involved in the In-Home Panel, and plans to have 25,000+ by year-end. Over time, EmSense hopes to build the number to be in the six figures. EmSense conducts its own recruiting, and in addition partners with prominent online panel companies.
Original press release: eon.businesswire.com