The world’s leading neuromarketing firm, NeuroFocus reveald today the first dry, wireless full brain EEG headset at the 75th Annual Advertising Research Foundation conference in New York. The company claims they have successfully combined the accurate and reliable performance levels of gel-based wired EEG systems used in clinical settings with lightweight, attractive design as well as high durability and serviceability.
NeuroFocus envisions that Mynd will open up new testing environments to consumers beyond the lab, such as the home, outdoor venues, movie theaters, shopping malls, and auditoriums with data being streamed to platforms, including the iPad, iPhone and other smart devices.
Developed over the last three years, Mynd will lett for the first time market researchers to capture the highest quality data on consumers’ deep subconscious responses in real time wirelessly, revolutionizing mobile in-store market research and media consumption at home.
NeuroFocus has also commenced building the world’s first full-brain home panels in addition to its labs. The European Tools for Brain-Computer Interaction consortium (TOBI) will utilize Mynd as their core platform to develop practical, medical-grade technology that will improve the quality of life for people with neurological disabilities. NeuroFocus is offering the opportunity to demo Mynd at Booth #514 at the conference.
“While developing Mynd, we focused on achieving medical-grade scientific precision along with extraordinary ease of use and aesthetics. This neuromarketing breakthrough provides new opportunities for our clients to gain critical knowledge and insights into how consumers perceive their brands, products, packaging, in-store marketing, and advertising at the deep subconscious level in real time,” said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus.
“We are also delighted that TOBI has embraced our approach by adopting our wireless headset for their research in patients with devastating neurological disorders such as spinal cord damage and stroke,” continued Dr. Pradeep.
Key highlights of Mynd:
- Full-brain coverage with dense-array EEG (electroencephalographic) sensors. (Full-brain measurement is the universal neuroscientific standard applied in the world’s premier laboratories and educational institutions.)
- Within seconds of slipping the user-friendly headset on, a consumer’s brainwave activity is captured across the full cortex.
- Wireless transmission of brainwave signals; capable of interfacing with any Bluetooth-enabled mobile communications device.
- Dry “smart” electrodes (sensors), eliminating the use of gels and enhancing signal quality by introducing novel technological breakthroughs.
- Enables first full-brain coverage home panels for market research.
- Comfortable, lightweight, aesthetically pleasing modular design with easily-replaceable sensors.
NeuroFocus will be rolling out the Mynd headset throughout its neurological testing laboratories in the U.S., the UK/Europe, the Asia/Pacific region, Latin America, and the Middle East. The headset will also be deployed in the company’s NeuroLabs, dedicated neurological testing facilities which NeuroFocus designs, builds, staffs, and operates for individual client companies.
Dr. Gerwin Schalk, Research Scientist and developer of BCI 2000, the main technological platform used for brain-computer interaction worldwide for treatment of paralysis, cited the landmark aspect of Mynd: “This wireless dry electrode headset substantially reduces the cost and expertise necessary to access signals from the brain, which has profound implications for clinical and commercial applications of EEG technology.”
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