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NeuroSky is moving on to a new product called BrainAthlete with partner B-Bridge, a Tokyo based company.

BrainAthlete, which is on the market in Japan and arrives in the U.S. early next year, measures an athlete’s state of mind so he or she can figure out the ideal way to prepare for a big sporting event.

The athlete also can correlate the brainwave activity with his or her actual performance during a workout and then analyze the results instantly.

Powered by NeuroSky, the leader in mass-market Brain-Computer Interface technology, the BrainAthlete system is the first sports training unit available for general consumers to track an athlete’s level of concentration, helping them find their “zone.” Engineered into a standard golf visor, three non-invasive contact points in the headband monitor the EEG electrical activity from the brain to determine the athlete’s mental states.

The BrainAthlete visor will allow athletes and trainers to track concentration levels during a workout activity, such as a golf swing, and analyze the performance in real time or after the completion of the training session. “We have found that there is a lot of interest in how this device can help athletes more easily ‘get into the zone,'” states Hiro Masumoto, president and CEO of B-Bridge International.

“For the past five years, we have focused on research of mental sports performance. We are pleased to finally have a product that will be available to the public and specifically for peak sports training,” states NeuroSky CEO, Stanley Yang.

NeuroSky has been working with the USA Olympic Archery team for over four years, but the concept of “mental training” goes back much further. “When it comes to expert level players or athletes, the difference between win or lose, gold or silver is often the athlete’s mind,” says Dr. Lee, NeuroSky’s CTO and one of the company founders.

The potential of this technology and device to help other athletes – amateur or professional level – is huge. According to the National Golf Foundation, there are 28.8 million American golfers. Acknowledged as a mental game by many, golf is the ideal sport to introduce the neuro-feedback technology because it can help golfers improve on their skills.

More details on the BrainAthlete System, B-Bridge International and NeuroSky: